ITM Executive MBA, Batch 13B, Term 1, Subject: Concepts of MarketingBCG Matrix of ITC Ltd. V Main Sources: ITC Portal (www. Organizations utilize BCG examination in mark advertising, item administration, portfolio and key administration to help them build up their. Thanks for A2A I strongly believe ITC is a company which has the potential to become a member of top brands of the world(No Indian Brand features in.

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BCG Matrix of ITC | BCG Matrix analysis of ITC

Published by Maleah Hughley Modified over 3 years ago. Auth with social network: Products or Business Units which hold a high market share and are also considered to grow in the future are positioned as Stars.

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The organization has built up workplaces crosswise over 18 nations, with 10 worldwide improvement focuses and customer engagements in 35 nations. A firm may grow the market. Products or business units of the company that are still in the nascent stage of their product lifecycle and can either become a revenue generator by taking the position of a Star or can become a loss-making machine for the company in the future.

Cash cows are ordered by having substantial relative pieces of the pie being number maybe a couple in the commercial center in a low development advertise, generally where huge changes in pieces of the overall industry are improbable. Introduction to Strategic Management Successfully formulate and implement value-creating strategy Based on sustainable competitive advantage To earn.


Question marks are additionally infrequently alluded to as the issue youngster.

BCG Matrix of ITC

The stars of ITC are paper board and packaging, Agri business and hotels. About project SlidePlayer Terms of Service.

Strategic forays into emerging high growth markets. Cashcows are the products that have a high market share in a market that has low growth. Learn the BCG Matrix of Samsung and understand different business units which fall under different quadrants. Share buttons are a little bit lower. Packaging board — No.

Leave a Reply Cancel reply Your email address will not be published. The investment strategy for these products has to be very well thought through by the management as there are chances that these businesses might not yield any profit for the organization. Learning points and conclusions. Commonly they are as yet extending their product offering, venturing into new geographic markets, developing the general market and pulling in first-time shoppers while guarding their piece of the overall industry against forceful contenders.

We think you have liked this presentation. As a result, companies are interested to invest in developing these units further to gain a larger market share and attain a stronger position in the market. Distinctive Competencies, Competitive Advantage, and Profitability.

To use bcy website, you must agree to our Privacy Policyincluding cookie policy. To enhance the wealth generating capability of the enterprise in a globalizing environment, delivering superior and sustainable stakeholder value. These products have the potential of being positioned as cash cows in the matrrix owing to the industry growth prospects.


Where Marketing Really Begins. Embracing difficult and challenging corporate strategy.

No part of this document should be reproduced or distributed without the. These products are the money churners for the company and require very low investments to sustain their leadership and profitability in the market.

It is at present headed by Mr. These business units or products are cash traps and therefore are not seen as a useful source of earning. Decreasing market share due to new entrants to the market and the introduction of new ayurvedic products and their growing demand are the main reasons that these business units have become Question Marks. Your email address will not be published. That implies that they have not achieved their maximum capacity and are for the most part contending in an exceptionally appealing commercial center where there is a lot of focused contention.