International Marketing [Philip; Gilly, Mary; Graham, John Cateora] on Amazon. com. *FREE* shipping on qualifying offers. Cateora and Graham’s International. International marketing ⁄ Philip R. Cateora, Mary C. Gilly, John L. Graham. John L. Graham Professor of International Business and Marketing at the Paul. International Marketing by Cateora, Gilly, and Graham presents a.

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View shipping rates and policies Average Customer Review: This book is the international edition in mint condition with the different ISBN and book cover design, the major content is printed in full English as same as the original North American edition.

Description Pioneers in the field, Geaham, Gilly, and Graham continue to set the standard in this 17th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as well as economics, which helps students see the cultural and environmental uniqueness of any nation or region.


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Click ‘Features’ below for more. High Quality Printed on Glossy Paper. Buying, Having, and Being 12th Edition.

Professor Cateora has served as consultant to small export companies as well as cateorz companies, served on the Rocky Mountain Export Council, and taught in management development programs. Would you like to tell us about a lower price?

Try adding this search to your want list. See and discover other items: We use cookies to give you the best possible experience. Connect Access Card for International Marketing. Showing of reviews. Get to Know Us. Amazon Drive Cloud glily from Amazon. The textbook doesn’t go very detailed but takes 12 pages to explain something that could have been done in 2 pages.

9780077842161 – International Marketing 17th Edition by Mary Gilly, Philip Cateora John Graham

Throughout the entire 19 chapters I was never really sure what I was reading. There was a problem filtering reviews right now.

All textbook arrives within business days. Other books in this series. Several short application cases. East Dane Designer Men’s Fashion. Would you like to tell us about a lower price?


– International Marketing 17th Edition by Mary Gilly, Philip Cateora John Graham

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I’m not a fan of taxation at all, but since I marketinng to learn it, I’m glad I had this book. I would like to see more options for loose leaf books. Essentials of Marketing Research.

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The book also has an online features that has quizzes and exercises that help a lot with learning the material, but the online portion cost extra. NONE ] [ Writing: