Take your business to the next level FOR THE WIN. Millions flock to their computers, consoles, mobile phones, tablets, and social networks each day to play. Reality is Broken by Jane McGonigal A Newborn Business by Zoltan Andrejkovics For the Win by Kevin Werbach Gamification by Design by Gabe Zichermann. In For the Win, Kevin Werbach and Dan Hunter argue persuasively that game- makers need not be the only ones benefiting from game design. Werbach and.

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The authors aren’t blind to criticisms of gamificationand caution against using it callously. Preview — For the Win by Kevin Werbach.

To see what your friends thought of this book, please sign up. Game designers should, for instance, try to decouple these ideas from the game.

For the Win by Kevin Werbach

This is THE book on gamification Grate book if you want to learn the basics of werbachh from conceptualization to implementation. How to write a great review Do Say what you liked best and least Describe the author’s style Explain the rating you gave Don’t Use rude and profane language Include any personal information Mention spoilers or the book’s price Recap the plot.

And then later, they dedicated a whole level the book is aptly divided into levels instead of chapters, btw about more stuff to watch out for like the legality of it all.

Overall, the concepts in the book are incredibly valuable. A malicious online rumor costs a company millions. Getting into the game: Before you go on, there is one thing I’d like to make perfectly clear. So what separates the start-ups that get disrupted and disappear from the ones who grow to become global kevni The advice is about as vague as: Bullshit quotes from Wittgenstein!


Dec 23, David Wygant rated it liked it. For example, how would you rate it as a work of literature? Now if you invest tuppence, in this little book You will find That before you have even reached the end of chapter one, it’s Blown your mind And you’ll kkevin that sense of conquest As your influence expands Through our new web-linked society That’s controlled as Amazon demands [MICHAEL is unimpressed. They use unconventional terminology arbitrarily, for example calling a persona “the avatar of a typical player” p.

Building a Culture of Freedom and Responsibility, she shares what she learned there and elsewhere in Silicon Valley. They can have negative impact too if not used correctly. I enjoyed it for its examples, taxonomy, and presentation of gamification. Ah, yes, yes, I couldn’t agree more. What could Kevin Werbach and Dan Hunter have done to make this a more enjoyable book for you? Goodreads helps you keep track of books you want to read.

I’m Working On It in Therapy. I am very interested in using this with to motivate customer learning in my company’s customer We in corporate America training hold two conflicting statements: There are no discussion topics on this book yet.

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Although, it’s still better than those books that don’t tell you the downside of what they’re preaching. This very concise book gives a quick but solid introduction to the world of gamification. Intrinsic motivation is extremely important in business.

Take your business to the next level– for the win Millions flock to their computers, consoles, mobile phones, tablets, and social networks each day to play World of Warcraft, Farmville, Scrabble, and countless other games, generating billions in sales each year.


I think it would have been more engaging had the author read it add I found the narration quite boring. I do not know If you could play editor, what scene or scenes would you have cut from For the Win? This book is about using games particularly badges and leaderboards to motivate employees to learn.

Perhaps a lesser achievement, but nonetheless important, is this book’s ability to really collect into one volume all the necessary knowledge for understanding and starting to use gamification. You can read this item using any of the following Kobo apps and devices: In For the Win, authors Kevin Werbach and Dan Hunter argue persuasively wrbach gamemakers need not be the only ones benefiting from game design. What I really liked about it was that it’s very short but at the same time it covers the concept of gamification very widely.

Item s unavailable for purchase. Would you like us te take another look at this review? The careful and skillful construction of these games is built on decades of research into human motivation and psychology: Some product or celebrity zooms from total obscurity to viral sensation.

However, the whole thing remains a little bit fuzzy. Let the games begin! A wonderful book about gamification!